Privacy policy
Privacy Policy — CLAX Trolley UK
Last updated: 20 August 2026
This Privacy Policy describes how Email My Gifts Limited, trading as CLAX Trolley UK ("we", "us", "our") collects, uses, and shares personal information when you visit or shop at our store, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data controller: Email My Gifts Limited, Unit 2, Watford Metro Centre, Dwight Road, Watford, WD18 9SS, United Kingdom. Company no. 08820304. Contact: info@claxtrolley.com.
1. Personal information we collect
Information you give us: name, email address, postal address, phone number, and payment details when you create an account, place an order, sign up to marketing, or contact us.
Information collected automatically: device and browser information, IP address, pages viewed, and how you interact with our store, collected via cookies and similar technologies (see Section 6).
Order and transaction information: items purchased, order value, and delivery status.
We do not knowingly collect personal information from children, and our Services are not directed at children.
2. How we use your information and our legal basis
| Purpose | Legal basis |
|---|---|
| Processing and fulfilling your orders, including payment, shipping, and customer service | Performance of a contract with you |
| Responding to enquiries and providing support | Performance of a contract / legitimate interests |
| Sending order confirmations, shipping updates, and service messages | Performance of a contract |
| Sending marketing emails about products or offers | Your consent (you can withdraw this at any time) |
| Preventing fraud and keeping our store secure | Legitimate interests |
| Complying with tax, accounting, and other legal obligations | Legal obligation |
| Analysing and improving our store and services | Legitimate interests / consent (for non-essential cookies) |
3. Who we share your information with
- Shopify, our e-commerce platform provider, which hosts our store and processes personal data on our behalf to provide the Services.
- Payment processors (e.g. Shopify Payments, PayPal, or similar), to process your payment securely.
- Shipping and courier companies, to deliver your order, including internationally.
- Marketing and analytics providers, where you have consented to non-essential cookies or marketing.
- Professional advisers, regulators, or authorities, where required by law.
We do not sell your personal information to third parties.
4. International transfers
Some of our service providers, including Shopify, may process or store personal data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Addendum or adequacy regulations, to protect your information to UK standards.
5. Data retention
We keep your personal information only as long as necessary for the purposes described in this policy — including to fulfil orders, meet our legal and tax obligations (typically up to 6 years for financial records), resolve disputes, and enforce our agreements. We then securely delete or anonymise it.
6. Cookies
We use cookies and similar technologies to operate our store (e.g. keeping items in your basket), understand how visitors use our site, and, where you consent, show relevant marketing. You can control or disable cookies through your browser settings; disabling essential cookies may affect how our store functions. See our cookie banner/settings for more detail and to manage your preferences.
7. Your rights
Under UK data protection law, you have the right to:
- access the personal information we hold about you;
- rectify inaccurate or incomplete information;
- erase your information in certain circumstances;
- restrict or object to certain processing, including direct marketing;
- data portability (receive your data in a portable format); and
- withdraw consent at any time, where we rely on consent.
To exercise any of these rights, contact us at info@claxtrolley.com. We will respond within one month, as required by law.
You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113, though we would welcome the chance to address your concern directly first.
8. Security
We use reasonable technical and organisational measures, including those provided by Shopify's platform, to protect your personal information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on our website and, where changes are material, take reasonable steps to notify you.
10. Contact us
Questions about this Privacy Policy or how we handle your data? Email info@claxtrolley.com.
Email My Gifts Limited, trading as CLAX Trolley UK
Unit 2, Watford Metro Centre, Dwight Road, Watford, WD18 9SS, United Kingdom Company registration no. 08820304 (England and Wales) · VAT no. GB 189 5542 57